Think your logo does all the heavy lifting? Think again. Your brand strategy is the secret sauce that holds everything together and makes your business irresistible…and nobody knows that better than industry branding expert Katie Mleziva of Real Food Brands. On February 20, join us as Katie spills the recipe for building a food and beverage brand that truly stands out.

During this session, Katie will cover:

• Designing an intentional customer experience that leads to repeat sales 
• The foundational pieces you should include in your brand strategy to set your brand apart
• Tips to rally your team around your North Star to be more effective and reduce iterations
• How to leverage industry trends in a way that is aligned with your brand(s)
• Three pivotal sales points: the pitch, at shelf, and in the pantry/fridge

About Katie Mleziva

“For me it’s about more than just building brands and selling food. I’ve experienced the impact food can have on the physical and mental health of adults, as well as kids. Combined with my commitment to sustainability, this is why I am so driven to be part of the solution to make good food more accessible. 

After years of steady progression at Fortune 500 companies in Consumer Package Goods (CPG) and Healthcare, I left the corporate world to pursue my own entrepreneurial journey as an independent Brand Strategist working with emerging natural food businesses  in order to maximize the impact I can make. Let’s go shake up shopping carts, together!”